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This could sustain me…

Apologies to David and Ben for any sexual harassment -- what can I say, I'm human!

This was one of my favorite inter­views from SXSWi — and not because of the eye-can­dy (well, not explic­it­ly), but because the site/service that Ben and David have start­ed is so inno­v­a­tive, intel­li­gent and impor­tant. I’ve nev­er been overt­ly eco­log­i­cal­ly con­scious. I recy­cle, I try to save water/energy, I saw An Incon­ve­nient Truth in the the­ater — twice — but I’m not a green lov­ing evan­ge­list. Talk­ing with those two guys and hear­ing their ratio­nal and real­is­tic spiel about the state of Earth and what real peo­ple can do to reduce our car­bon foot­print was not only enlight­en­ing — but inspir­ing.

Here are two guys that are my age (actu­al­ly, I think they are younger) who are tru­ly doing some­thing to get the mes­sage out and make sus­tain­abil­i­ty more than just a buzz­word. Go to and con­sid­er sign­ing up for your own pro­file (you can even link it with your Face­book or OpenID account). It’s real­ly easy to fill out your basic car­bon pro­file and then pledge (or com­mit to things you already do) to reduce the amount of car­bon you emit each year. Via Twit­ter, Steve Law­son (@solobasssteve) told me about a sim­i­lar site based in the UK, A Year of Liv­ing Gen­er­ous­ly.

I’m not going to lie, these guys absolute­ly made me blush. Movie star hand­some AND smart. Yeah, I total­ly, total­ly love my job. Apolo­gies to David and Ben for any sex­u­al harass­ment — what can I say, I’m human!

Make Me Sus­tain­able from Down­load Squad on Vimeo.

Two oth­er inter­views that I real­ly, real­ly enjoyed (and haven’t already post­ed) were the adorable Chris Saad from (see it here) and the always dynam­ic Gary Vayn­er­chuk from Wineli­braryTV (see it here).

And while I’m in SXSWi recap mode — I didn’t get to inter­view Sunir and Saul from (I was run­ning the cam­era — hence you can blame me for the bounci­ness — hey, a direc­tor is NOT a DP (unless you are Soder­bergh…)!!) but meet­ing them and hear­ing their sto­ry was great. That’s a com­pa­ny I want to do busi­ness with. And inter­view­ing Kevin Marks from Google OpenSo­cial was a true hon­or — and a great way to end what end­ed up being one of the best weeks of my life.



Alltop, all the cool kids (and me)


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April 2008
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7 people have left comments

Vic­tor Agre­da Jr - Gravatar

Vic­tor Agre­da Jr said:

Don’t wor­ry, google is serv­ing up plen­ty of sex­u­al harass­ment videos on the side there to help you out 😉

These guys and what they are doing is just beyond fan­tas­tic. Spread the word!

Posted on: April 11, 2008 at 1:22 pmQuote this Comment
Christi­na - Gravatar

Christi­na said:

Ha! No shit! I’m total­ly think­ing about remov­ing AdSense alto­geth­er. It was just an exper­i­ment any­way. But $3.55 in is the best I’ve man­aged, despite get­ting tons of traf­fic this week. I’d rather not have the awful text ads next to me.

Posted on: April 11, 2008 at 1:25 pmQuote this Comment
Sean - Gravatar

Sean said:

Christi­na you are so cute! Your eyes and smile are mes­mer­iz­ing! (just a lit­tle fair play back at ya!) ((but also true!))

Posted on: April 11, 2008 at 5:17 pmQuote this Comment
Michael - Gravatar

Michael said:

MakeMe­Sus­tain­able is a great idea, and it’s a great site — I just vis­it­ed and cre­at­ed a new pro­file. At the very least it will give me “food for thought” in terms of how I can make my dai­ly life have less of an impact on the envi­ron­ment. Thanks!


Posted on: April 11, 2008 at 6:28 pmQuote this Comment
Saul Colt - Gravatar

Saul Colt said:

Hey Christi­na,

It was an hon­or and a plea­sure to meet you at SXSWi and I appre­ci­ate you inter­view­ing us!


Posted on: April 12, 2008 at 6:31 pmQuote this Comment
Most­ly Lisa - Gravatar

Most­ly Lisa said:

I will def­i­nite­ly stop throw­ing bat­ter­ies in duck ponds.

ps. those boys had some pret­ty sweet Car­bon Trees.

Posted on: April 28, 2008 at 4:19 amQuote this Comment
James Stew­art - Gravatar

James Stew­art said:

Thanks for includ­ing the link to Gen­er­ous (we’ve dropped the “A Year Of Liv­ing Of” since we’ve been going for about four years now…).

We’ve just launched a new ver­sion of the site so I’m try­ing to spread the word. It’s a fair­ly sig­nif­i­cant revamp, but also a key step in a big­ger range of upgrades we have planned. I’d love to hear any feed­back if you have a chance to check it out.

Posted on: May 4, 2008 at 5:44 pmQuote this Comment