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This could sustain me…

Apologies to David and Ben for any sexual harassment -- what can I say, I'm human!

This was one of my favorite interviews from SXSWi — and not because of the eye-candy (well, not explicitly), but because the site/service that Ben and David have started is so innovative, intelligent and important. I’ve never been overtly ecologically conscious. I recycle, I try to save water/energy, I saw An Inconvenient Truth in the theater — twice — but I’m not a green loving evangelist. Talking with those two guys and hearing their rational and realistic spiel about the state of Earth and what real people can do to reduce our carbon footprint was not only enlightening — but inspiring.

Here are two guys that are my age (actually, I think they are younger) who are truly doing something to get the message out and make sustainability more than just a buzzword. Go to and consider signing up for your own profile (you can even link it with your Facebook or OpenID account). It’s really easy to fill out your basic carbon profile and then pledge (or commit to things you already do) to reduce the amount of carbon you emit each year. Via Twitter, Steve Lawson (@solobasssteve) told me about a similar site based in the UK, A Year of Living Generously.

I’m not going to lie, these guys absolutely made me blush. Movie star handsome AND smart. Yeah, I totally, totally love my job. Apologies to David and Ben for any sexual harassment — what can I say, I’m human!

Make Me Sustainable from Download Squad on Vimeo.

Two other interviews that I really, really enjoyed (and haven’t already posted) were the adorable Chris Saad from (see it here) and the always dynamic Gary Vaynerchuk from WinelibraryTV (see it here).

And while I’m in SXSWi recap mode — I didn’t get to interview Sunir and Saul from (I was running the camera — hence you can blame me for the bounciness — hey, a director is NOT a DP (unless you are Soderbergh…)!!) but meeting them and hearing their story was great. That’s a company I want to do business with. And interviewing Kevin Marks from Google OpenSocial was a true honor — and a great way to end what ended up being one of the best weeks of my life.



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April 2008
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7 people have left comments

Victor Agreda Jr - Gravatar

Victor Agreda Jr said:

Don’t worry, google is serving up plenty of sexual harassment videos on the side there to help you out 😉

These guys and what they are doing is just beyond fantastic. Spread the word!

Posted on: April 11, 2008 at 1:22 pmQuote this Comment
Christina - Gravatar

Christina said:

Ha! No shit! I’m totally thinking about removing AdSense altogether. It was just an experiment anyway. But $3.55 in is the best I’ve managed, despite getting tons of traffic this week. I’d rather not have the awful text ads next to me.

Posted on: April 11, 2008 at 1:25 pmQuote this Comment
Sean - Gravatar

Sean said:

Christina you are so cute! Your eyes and smile are mesmerizing! (just a little fair play back at ya!) ((but also true!))

Posted on: April 11, 2008 at 5:17 pmQuote this Comment
Michael - Gravatar

Michael said:

MakeMeSustainable is a great idea, and it’s a great site – I just visited and created a new profile. At the very least it will give me “food for thought” in terms of how I can make my daily life have less of an impact on the environment. Thanks!


Posted on: April 11, 2008 at 6:28 pmQuote this Comment
Saul Colt - Gravatar

Saul Colt said:

Hey Christina,

It was an honor and a pleasure to meet you at SXSWi and I appreciate you interviewing us!


Posted on: April 12, 2008 at 6:31 pmQuote this Comment
Mostly Lisa - Gravatar

Mostly Lisa said:

I will definitely stop throwing batteries in duck ponds.

ps. those boys had some pretty sweet Carbon Trees.

Posted on: April 28, 2008 at 4:19 amQuote this Comment
James Stewart - Gravatar

James Stewart said:

Thanks for including the link to Generous (we’ve dropped the “A Year Of Living Of” since we’ve been going for about four years now…).

We’ve just launched a new version of the site so I’m trying to spread the word. It’s a fairly significant revamp, but also a key step in a bigger range of upgrades we have planned. I’d love to hear any feedback if you have a chance to check it out.

Posted on: May 4, 2008 at 5:44 pmQuote this Comment

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